MAKING THE SWITCH TO NATURAL DEODORANT

MY STORY

Deodorant is something that I have worn almost every day since I was 13 years old - & I think it would be safe to say that probably you have too. I remember it almost like it was a rite of passage into manhood, my first can of AXE deo spray. 


My first line of defence against the dreaded "BO" - something I knew a thing or two about, growing up in a dormitory with 20 other teenaged boys.But as I grew older (& wiser) I started reading the labels on most household products only to find that most of the ingredients were more worthy of a tongue twister than to be put on/in my body. With all the chemicals in it, & with news of anti-perspirants being harmful to the body, I thought there must be a natural way. 

REMOVING HARMFUL CHEMICALS 

That, & the understanding that large corporations are more concerned about their bottom line rather than their customers - led me to look in other places to find my daily essentials. 


Seeing as a deodorant was one of the things I used pretty much every day, and that too on such a sensitive part of my body, I decided that it was the first thing I would need to find an alternative for. 


After a little research online, I decided that I would stop using my current deodorant & use the time spent searching for a natural alternative as a detox period for my armpits that had been heavily laden with harsh chemicals my entire adult life. 

THE SEARCH FOR THE PERFECT DEO


I looked high & low for an Indian brand that made natural deodorants but to no avail. I found a few small brand natural alternatives from overseas, but none that suited my sensitive underarm - some were ineffective, others left a nasty burning sensation & some even stained my clothes.


But despite making the switch, I was still facing some issues. Many times I even thought to myself to go back to using the products I had been using for a decade - but I decided to stick it through & make the shift to a natural deodorant once & for all.  


Let me tell you, it was not a good few weeks - I was sweating (& smelling) more than I had in a decade. But, let me also tell you that this is normal after years of choking your pores with chemicals.   

THE LEARNING CURVE


So while I was experiencing what is known as "the rebound effect", I started to read more about why I was sweating more & how each of the ingredients in the deo was going to help me, eventually. I learnt that the body takes time to adjust to a new product & that through repeated use, my natural deodorant will bring me back to the same place the conventional deodorants had led me to - a clean, odourless armpit. 


I then did more research to learn what each of the ingredients in the formulations I was using did. Having learnt a good amount of knowledge about how natural deodorants act & how each ingredients played a part, I was now ready to take on the biggest challenge - developing a deodorant for myself that suit my body perfectly.  


MADE IN INDIA, FOR INDIA


I took a leap of faith & bought ingredients & began to make my own deodorants - which would suit my sensitive skin. Some turned out too oily, some too dry & some that just didn't suit my skin type. I did start to make progress though. I made some batches that were clearly working, & decided to take what I liked from each of them. Making them suited to the hot, humid Indian climate was key. 


With months of refinement & research, I managed to find the blends that appealed to me both smell & sensitivity wise. Then it was only a matter of finding an eco-friendly way to use them that was not too different from what I was used to - so I could make others' experience a lot easier than my own. Through a lot of hard work & innovation, we developed recycled cardboard tubes that would hold our product, making them easy to use, & sustainable too. 


Several months later, & the final result is the TreeWear Natural Deodorant - made with 100% natural ingredients. I ( & my skin) have never been happier - & I hope you will be too once you make the switch. Your body will thank you.


To know more, visit out product info page or shop now via the buttons below. 

HOW TO USE TW NATURAL DEODORANT

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