Fashionably Un-sustainable: What's in your closet?
Fast fashion denotes the fast paced fashion trends; the clothing collection is centered
on the most recent fashion styles presented at Fashion Week every year. It is also the
second dirtiest industry in the world. Shocker, right?
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Fashion is a complicated business, and a contributor to our planet’s pollution crisis.
Andrew Morgan, the director of The True Cost, a film about the garment industry,
states, "It [fast fashion industry] is accelerating; it’s pushing the pedal way, way,
down on an already-problematic system…"
In the first world, shopping is a mere weekly pastime and most likely an obsession.
Consumers on a regular basis opt for trendy and cheap apparels. As cited by
ecowatch.com, ‘Feeding this rampant consumerism is the “fast fashion” trend, in
which clothing is designed to be moved as quickly as possible from catwalk to store.’
Sustainable fashion practices are important for the future. This consists of setting a
high bar for 100 percent sustainability, zero carbon footprint, 100 percent eco-fiber,
and 100 percent living wage in our supply chain. Companies need to be dedicated to
ethical practices throughout their production processes.
“We not only need the fashion companies to change; we need consumers to change
their mind-set about clothing. It starts by stopping to think about what you are buying
and how good it is. How long it might last. Does it belong to just this moment? For
me, it is about simplicity. If it is simple, it can be worn in overtime in multiple ways.”
-Eileen Fisher, founder of the women's clothing brand Eileen Fisher, Inc.
Though it is envisioned that real change in the clothing industry will only come if the
big, affordable brands find a way to make and sell sustainable clothing, there are
companies over the world who are making a conscious effort towards sustainable
growth.
At TreeWear, We do so through responsible clothing - For every garment purchased, we plant a tree. Besides this effort, we make use of recycled packaging, locally-sourced eco-friendly materials and keep the carbon footprint of our garments to a minimum from farm to you.
Eco-fashion could serve as a catalyst for changes. The choice is yours.